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Why J. Alexander's doesn't like the word 'chain'


Upscale Nashville restaurant group J. Alexander’s wants to shed the word “chain.” The company — which operates 31 J. Alexander’s and 10 Stoney River Steakhouse and Grill restaurants — is rebranding about a dozen of its J. Alexander’s to Redlands Grill in a targeted effort to reach new clientele and shed the concept of a “chain” that some consumers might associate with the brand.

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